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The JBS Collection to present one vehicle at 2024 Concorso d’Eleganza Villa d’Este

The JBS Collection returns this year to the annual Concorso d’Eleganza Villa d’Este, May 24-26 in Cernobbio, Italy, with its sights set on achieving more success on the western shore of beautiful Lake Como.

In 2023, The JBS Collection’s 1933 Chrysler Custom Imperial LeBaron, one of less than 20 left in existence, was named the Pre-War High Speed Luxury Class Winner at the event. The Villa d’Este concours, held annually at the Villa d’Este hotel, began in 1929 and is sponsored in 2024 by BMW Group.

Since last year’s Villa d’Este success, The JBS Collection has racked up a string of notable honors and awards—including May’s announcement that the collection joined the ranks of The Classic Car Trust’s The Key Top 100 Worldwide list. In June, The JBS Collection took its 1929 Bentley Blower Series to race at the legendary Le Mans Classic in France, and then received two major awards at August’s 2023 Pebble Beach Concours d’Elegance.

“Don’t get me wrong, yes, winning is a thing,” said Jack Boyd Smith Jr. “We want to achieve top awards everywhere we go. But that’s just a function of the competitive part of car collecting. At the most basic level, as a collector, the goal goes well beyond accolades. It’s really to give the world a chance to see these remarkable vehicles—their beauty and quality, and the substantial work that went into producing them and restoring them. The cars prove that excellence can be achieved with a great plan, a great design, and a lot of skill and hard work.”

The Concorso d’Eleganza Villa d’Este is renowned for utilizing an expert panel consisting of respected designers, historians, journalists, engineers, consultants, and connoisseurs. The group of judges has been led for the past 20 years by Jury Chairman Lorenzo Ramaciotti, a legendary automobile designer who worked at Pininfarina from 1972 until 2005.

Jack Boyd Smith Jr.

Jack Boyd Smith Jr. returns to the western shore of Lake Como in Northern Italy for the 2024 Concorso d’Eleganza Villa d’Este. At last year’s event, The JBS Collection’s 1933 Chrysler Custom Imperial LeBaron, known as the ‘Imperial 8’ and one of less than 20 such models still in existence, was named the Pre-War High Speed Luxury Class Winner. Smith Jr. will present one “remarkable automobile”—its identity, per tradition, under wraps—at the 2024 Villa d’Este concours, May 24-26 in Cernobbio.

The Villa d’Este Selection Committee curates a group of around 50 historic cars, each of which has to meet the highest possible criteria for inclusion. The cars are placed into designated categories for the three-day event—which features a Public Day with a parade of historic cars and concept cars offering a picturesque view of famous marques rolling across the lakeside terrace at Villa d’Este.

The parade may be the highlight for most, but for owners like Smith Jr., the lasting image from Lake Como is that of the esteemed jurors going about their work—maneuvering in and about among the vehicles, mingling with vehicle owners, inspecting and taking notes, and relying on their uncommon expertise to calculate their marks.

“This is a tough event in terms of the competition because each and every car could be the top winner, anywhere, on any given day,” said Smith Jr. “This is a highly qualified jury, and their diligence and knowledge in choosing the most elegant and best-preserved vehicles, as well as the most faithful restorations, is absolutely world-class. We’re honored to head back to this beautiful event, and we know that no matter the results, we’re bringing a remarkable automobile to Italy for the world to see. That’s what it’s all about.”